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Helping you deliver quality visitor experiences

Royal Borough of Windsor and Maidenhead

Destination PR

Challenge

As a major visitor destination, The Royal Borough of Windsor and Maidenhead has always used PR as a key part of the marketing mix. In 2010, they invited agencies to submit proposals for a new programme of PR activity focused on increasing the levels of media coverage and raising awareness of the Royal Borough as a year round, short break destination.

Solution

Following a successful tender, LiveTourism delivered a step-change in media coverage for the Royal Borough. We focused on targeting international, national and regional media with ideas designed to increase the length of stay and visitor spend and being proactive to promote the destination at every opportunity. We hosted over 100 media visits, delivered media masterclasses to local businesses and created an online media centre and image library. The PR programme generated coverage with an advertising equivalent value of £2.6 million, representing a return on investment of 42:1. We went on to win the contract for a further three years.

Top tip of the month

Providing excellent customer service means your staff are Proactive (approach customers who need assistance) Approachable (a smile and open body language) Knowledgeable (understand the business they are in and anticipate customer needs)

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