Premier League
Training
Challenge
The Premier League wanted to equip club staff with the skills, knowledge and confidence to welcome disabled fans and deliver a first-class experience. Access is perceived to be a daunting subject, with a tendency to only consider the extremes of disability and physical changes to venues such as ramps and lifts. The challenge was to create a thought-provoking, practical and fun course that would help managers and frontline staff understand more about the needs of all types of disabled fans and how to deliver a positive experience.
Solution
Working with digital agency weclickmedia, we developed ‘Open for Business’ – an e-learning course for managers and frontline staff across the 20 Premier League clubs. It uses interactive games, graphics and quizzes and follows the disabled supporter’s journey from their initial enquiries and ticket buying, through to the match day experience and what happens after the final whistle. Managers and frontline staff take their own route through the course and at the end, they can download a personalised action plan, club access statement and certificate.
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VisitFootball - Quality assured stadium scheme 2011 »
The Premier League commissioned LiveTourism to develop a set of quality standards for the 20 Premier League clubs. Working in partnership with VisitEngland, LiveTourism will assess each club against the standard. VisitEngland encourages excellence in a number of ways but mainly through a ‘family’ of quality standards. VisitFootball will sit within this family of standards.
Richard Scudamore, Chief Executive Premier League says ‘VisitEnglands Quality Assured Stadium Scheme is an important step because it acknowledeges the many efforts that clubs make for their supporters’.
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Raise your game 2010 »
The Premier League commissioned LiveTourism to produce a business support guide to improving the family experience at the 20 Premier League clubs. ‘Raise your Game’ is designed as an interactive e-book, packed full of simple low cost ideas and smart solutions to improving the family experience. Mandy Lane Director of LiveTourism says ‘We are delighted to be working with the Premier League and the clubs on this project. Our key message for the clubs is to think beyond the 90 minutes and consider the whole of the family’s football journey. You will attract and keep family fans if you anticipate their feelings and needs at every stage’.
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Open for business 2010 »
LiveTourism is recognised as the leading access consultancy in the UK. Following on from their work in the tourism industry the Premier League commissioned LiveTourism to develop a guide to help the Premier League clubs improve the disabled supporters’ experience.
