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Helping you deliver quality visitor experiences

The Crown Estate – Windsor Great Park

PR programme

LiveTourism runs the PR programme for Windsor Great Park which includes The Savill Garden, Valley Gardens, Virginia Water and the iconic Long Walk.

The aim of the programme is to raise the profile of Windsor Great Park as a visitor destination, making it stand out for journalists besieged by daily untargeted and unsolicited stories. The programme focuses on delivering targeted suggestions in response to media enquiries, creating an online media centre and maximising the groups market.

Top tip of the month

Provide automated responses to customer emails, adding likely response times; it reassures them their email has been received, helps to manage expectations and reduces staff workload. If your customer doesn’t know what’s going on, they will contact you again.

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