The Crown Estate – Windsor Great Park
PR programme
LiveTourism runs the PR programme for Windsor Great Park which includes The Savill Garden, Valley Gardens, Virginia Water and the iconic Long Walk.
The aim of the programme is to raise the profile of Windsor Great Park as a visitor destination, making it stand out for journalists besieged by daily untargeted and unsolicited stories. The programme focuses on delivering targeted suggestions in response to media enquiries, creating an online media centre and maximising the groups market.